E-mail marketing is one of the most effective yet underutilized ways to promote a business. In order to maximize the success that your business can achieve, it is important for you to have a solid e-mail marketing strategy. This article provides several useful tips that will help you create or improve your e-mail marketing campaign.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.